Car sales are often big-money transactions, so when customers hit the showroom or forecourt, not only do they expect top-notch service, but they also expect a shopping experience that leaves them feeling valued and inspired, enticing them to part with their hard-earned cash.
Delivering a top-notch customer experience is more important than ever before, as it impacts the impression customers have of your brand as a whole and will ultimately be one of the deciding factors in whether they’re going to make a purchase.
Consumers have the power, and we gave it to them, with a little help from the web, of course.
In this article, we dive into 5 ways that you can deliver a top customer experience in a car sales showroom or forecourt.
The customer experience starts way before entering through the sliding doors to your showroom; it starts as soon as your potential new customers turn up on the forecourt. What better way than to take the retail theatre to them?
There are a HUGE number of outdoor branding products that are perfect for the forecourt, including banners, flags, and floor graphics. There are also new sustainable materials that we can use to create outdoor branding displays that are environmentally friendly too!
Starting the retail theatre on the car sales forecourt is an emotive marketing tactic to get customers excited, you’re peaking their intrigue and creating an environment for consumers to enjoy. You can also use the retail theatre to guide customers on a journey and into the showroom using strategically placed printed marketing campaign graphics.
Providing an inviting and engaging environment in the car sales showroom is a great way to improve the overall customer experience. This could be something as simple as a retail display of the available car colours that they can take swatches over to a particular car model or a touch and feel of the possible interiors.
Temporary engagement could be life-size cut-outs of celeb influencers that your brand is using that customers can take photos with or an experience booth where, if you step inside, it’s like being in a top-performing racing car.
If you create theatre on the forecourt, you can also take customers on a journey.
Creating in-showroom engagement will encourage customers to stick around for longer, as you’re keeping them interested and improving their experience too!
Competitions can be localised or part of nationwide or regional campaigns; either way, everyone loves a competition, and for a sales showroom environment, a competition can also be a great way to collect potential customer data.
Large-format printed graphics can be a great way to create temporary campaign graphics that can be put up around the showroom. There are many possible options for high-impact branding, all of which are ideal for temporary campaigns that can be removed quickly and easily after use without causing any damage to the permanent surfaces underneath.
We can create temporary campaign graphics for car sales showrooms, including window vinyls and building wraps, printed floor graphics, flags, banners, and more!
We’ve helped to create short-term pop-up experiential marketing campaigns for a huge number of brands and retailers, including indoor and outdoor events, retail pop-up shops, and seasonal campaigns. You can see what we can do in the Work section of our website.
Digital technology is a great way to get retail environments to work harder than ever and compete in a competitive market.
Technology can set you apart from the competition and help you sell your products, all by offering a unique educational experience.
Digital technology can help create immersive experiences that encourage customers to visit a physical store, and with the rise of online car sales through the COVID-19 pandemic, this is encouraging for car sales showrooms.
New age tech such as Virtual Reality (VR) can be used for customers to experience the inside of a racing car whilst it speeds around the track, Augmented Reality could show customers what a new war would look like on their driveway or in-showroom screens could educate customers on the features and technical data in an interactive way.
When used together, digital print and technology can create a retail point-of-sale match made in heaven. We’d love to show you how…
This is a fantastic way to offer an experience that e-commerce simply cannot replicate. Engaging with customer senses is a powerful weapon that can dominate the retail environment and provide an appealing experience in a car showroom retail setting.
A positive effect of multi-sensory engagement can peak shopper emotions through valence and purchase behaviour, as well as time spent in the store and during the purchase. So, in simple terms, if you appeal to a customer’s five senses, they’re more likely to make a purchase!
Light can be used to highlight a podium on which a car sits, as featured lighting to highlight eco products, or within light box fabric display graphics.
Combining light and movement, new technology has given fabric display light boxes the ability to display different graphics when lit up, engaging the customer and attracting attention as the display changes.
The use of scent can transition a customer into an emotive state; after all, who doesn’t love that new car smell?
There are hundreds of creative ways to appeal to customer senses in in-car retail showrooms, and we’d love to be able to chat them through with you and help you improve the in-showroom experience for your customers.
We’d love to help you with your next car sales showroom display. Get in touch with our team on hello@kgkgenix.com, we’d love to say hello back!