Creative window displays are not only an opportunity to show off your brand and be the star show of the high street but are also a proven strategy to increase foot traffic in-store and in turn, boost sales. The key to seeing these results is designing the right window display idea, particularly during key seasonal periods such as Christmas, Spring and Easter. KGK Genix is a trusted partner in creating standout displays, with end-to-end solutions that cater to a wide range of industries. We understand why retail branding and visual merchandising is so important and how it can set you apart in a crowded market. Read our article on how to create memorable customer experiences here.
In this article, we will provide you with some inspiration for your seasonal window displays and explain exactly how we would produce them. From concept to execution, our expertise ensures your window displays not only capture attention but also drive foot traffic and boost sales.
Creativity is key when designing a window display and every little detail matters to us. Impressive window displays will intrigue your customers and entice them in-store, wanting to see more. This is also why a consistent store campaign throughout is just as important, which you can read about here. We can guarantee a cohesive, high-impact display as we hold multidisciplinary expertise in design, printing and installation. Our award-winning status reflects our commitment to success and innovation. We recently won Large Format Printer of the Year at Print Week 2023 and two awards with the VM & Display Awards: The best in-store branding/theme and sustainable/eco-friendly products.
A window display should involve creativity, storytelling and customer engagement and do more than showcase products — it should tell a story that resonates with your audience and draws them into your storefront, so here are our ideas…
This theme demonstrates the ideal of “less is more”. Using monochrome colours and geometric shapes, creating a clean, simplistic design. A single, bold graphic floating within the display or a bold lightbox becomes the focal point, highlighted by LED lighting, making a powerful statement with minimal elements.
You could transport your audience back in time with a nostalgic window display; Retro tones like burnt orange, combined with vintage posters and distressed signage.
With cardboard cut-out Christmas trees or faux snow, you could bring the outdoors inside and create a festive, wintery scene, complemented by high-resolution prints of natural landscapes and earthy tones like deep greens and blues.
Create displays with a modern take on the typical Christmas theme through metallic tones and neon accents. Holographic prints, 3D elements, and LED lightbox graphics bring a sense of modernity.
Create retail window displays with a magical feel using icy blues, whites, and silver tones to set a frosty scene, with prints of snowy landscapes and 3D elements like reboard snowflakes or icicles with iridescent vinyl to give a pearlescent finish.
To reduce the waste often associated with Christmas, tell your customers about your environmental commitment through an eco-friendly display. We offer a range of sustainable options, from prints on recycled materials to 3D installations made from repurposed items like cardboard or reclaimed wood. Our dedication to sustainability is apparent through our work with the Natural History Museum Gift Shop, where we used recyclable Reboard and other eco-friendly materials. We consistently apply eco-friendly practices across all our creative, print, and installation services and offer a full recycling service.
KGK Genix can produce high-quality displays utilising our advanced large format printing technology, bringing ideas to life with vivid coloured inks and intricate details. Examples include lifelike floral backdrops, multi-layer printing to create a textured graphic, and translucent window vinyl’s that mimic sunlight. Here are some spring display ideas:
We can produce Large-format prints of oversized flowers, with added 3D petals coming out of the graphic to achieve a life-like illusion in your window displays. You could fill the window with 3D printed elements to add depth, or giant cardboard copies of your products creating an Alice in Wonderland-like feel.
To create this idea, we could produce butterflies using an optically clear vinyl appearing to flutter across the window. You could choose a mix of colours and materials or translucent prints for a dynamic, lifelike store window display.
Create a spring garden window display featuring large-scale prints of animals or even your products dotted about the ‘garden’. We can offer high-resolution vinyl prints, applied to a cardboard grass to create a layered scene. Add hanging elements and vinyl window stickers of your brand name and extra spring-like graphics.
Create a garden scene in your shop window displays filled with colourful Easter eggs hidden among flowers and grass. Use large-format vinyl prints for the garden backdrop, with 3D cutout eggs and bunnies placed in various positions to create depth and interaction. If you are looking to promote new or special edition products you could have one or multiple Giant eggs cracked open with the product inside. Use appropriate branding on the windows using vinyl, which is as easy to remove as it is to install.
A giant Easter egg made up of smaller floral prints, perfect for a beauty, fashion or home decor company whose branding is portrayed as elegant or delicate. Use a combination of opaque and translucent vinyl prints to create a mosaic effect, with each flower being a unique printed element, adding texture and dimension to the design.
We can assure you we have the up-to-date technology, materials and expertise to make your original project vision into a tangible outcome. By working closely with clients throughout the entire process, we can ensure that every detail, from the initial idea to the final product, is perfectly executed.
This commitment is supported by their investment in state-of-the-art printing technology and diverse coloured inks, such as our bank of Epson SC80600’s, which are known for delivering vibrant, glossy, and photographic-quality prints.
As for concerns regarding limitations in materials or technology, we offer a wide variety of printing techniques and materials, including recycled and recyclable options. We regularly update our machinery, like the EFI Vutek H5, which supports multi-layer printing for textured finishes and other innovative effects as well as our FabriVu 340 which can print direct to any textile.
This adaptability allows them to meet the specific needs of their clients, no matter how complex or unique the project requirements may be. We can print on to such a wide range of materials that there are too many to list – we’ve even printed on a slice of bread!
We recognise that staying within budget is crucial. That’s why our approach is designed to be both flexible and transparent. From the initial consultation, where we discuss your vision and budget, to the final installation, our goal is to deliver results without unexpected costs. Our detailed project management ensures that every aspect of the project is aligned with your plan, avoiding any budget overruns.
Time is a valuable resource, and our structured process is built to respect that. Each project is carefully planned and tracked through its stages – from concept and design to sampling, production, printing, dispatch and installation. Our experienced project managers oversee every detail to keep everything on schedule. We proactively address potential delays and ensure that all timelines are met, so you can rely on us to deliver your project on time.
Quality is our top priority, and we take great care to ensure that every project meets our high standards. Your retail window displays are no exception! Our quality control process starts with the initial design phase and continues through production and print. We conduct thorough checks and tests at every step to ensure the final product is flawless. If you have any questions or need further assistance, we are always here to support you throughout your project journey.
Whether you’re planning a window display for Christmas, Spring, Easter, or any other occasion, the right ideas can transform your shop, display stand or storefront and attract the attention of potential customers.
KGK Genix is your partner in producing shop window displays, that reflect your brand’s exact vision. Contact us today to learn more about shop window displays. Explore our portfolio or get in touch for a meeting.