The brief

KGK Genix was tasked with this promotional basketball campaign to help elevate the profile of the NBA with a sensory and authentic scheme within NikeTown London.

The outcome

Lightboxes were used to great effect within the campaign. Bespoke metal frames, reminiscent of the screen gantries at NBA games, were made to suspend the lightboxes from. These were interspersed with team jerseys and printed graphics to create a diverse visual stage. The window displays also used different shaped lightboxes to continue the dynamic theme.

The Process

Artwork / Print Production / Project Management / Installation

We use cookies to ensure that we give you the best experience on our website.