In the second stage of our series, we learn the process of Concept and Design, where creativity meets strategy in large format printing.
Our Group Creative Director says, “my role encompasses the orchestration of our design function, ensuring that our team produces imaginative and captivating work that surpasses our clients’ expectations. I provide guidance and direction to our design team, fostering an environment where creativity flourishes. Additionally, I engage directly with clients, supporting our Account Managers on new business pitches, surveying venues, and participating in briefing meetings.”.
Collaborating closely with clients in this stage of a project is crucial. We understand that every client is unique in their level of involvement and preference for detail. Some prefer to be deeply engaged in the process, while others entrust us to take the reins. Our approach is adaptable, ensuring that we cater to the individual needs and preferences of each client. This active collaboration maximises the impact and successful delivery of every project.
To ensure a smooth transition from the initial idea to the design phase, clear communication and a strong brief are essential. We emphasise the importance of working closely with our clients, maintaining constant communication throughout the process. By aligning expectations, defining deadlines, and establishing budgets upfront, we are building a foundation for a seamless process.
Our design creation process is meticulously structured, ensuring a seamless progression from project inception to completion. It begins with an initial meeting where we delve deep into project goals, requirements, and expectations. This stage serves to gather crucial information, discuss budgets, timelines, and define the project scope, resulting in a clear understanding of the client’s needs and project parameters.
Following this, we conduct thorough research, delving into the industry landscape, target audience, and competitors. By exploring trends, user preferences, and potential challenges, we build a comprehensive knowledge base that informs our design strategy.
Engagement with the client continues through discussions aimed at obtaining feedback and ensuring alignment. Clarifying questions are asked, feedback is sought, and expectations are aligned, laying the foundation for creative direction.
At this stage, concepts are developed, based on the gathered information. These concepts are presented to the client, allowing for exploration of different visual directions and consideration of creative elements. This presentation stage results in initial design concepts that serve as a groundwork for further development.
Upon sharing these concepts with the client, we engage in a structured presentation where design choices are articulated, feedback is addressed, and concepts are refined. This iterative process leads to informed feedback and a narrowed focus on preferred directions.
Chosen concepts are refined, incorporating feedback, and addressing specific details. Updated concepts are presented again, iterating on design elements, and finalising the overall look and feel. The outcome is a polished design ready for implementation.
Finally, the design is adapted across relevant platforms and products, engaging production, project management, and installation teams for a seamless transition. This comprehensive approach ensures that the final design is not only visually compelling but also aligns perfectly with the client’s vision and objectives.
The result of our design creation process incomes accurately produced outcomes that exemplify the collaborative effort and creative vision. With a clear understanding of client needs established early on, our designs seamlessly integrate innovation, functionality, and aesthetic appeal. Informed by in-depth research and client engagement, each concept undergoes iterative refinement. Our collaborative approach ensures smooth integration with production and project management, empowering clients to achieve their goals and leave a lasting impression. Our main aim of this process is to adopt brand loyalty, and inspiring connections, affirming our commitment to innovation, creativity, and client satisfaction.
Handling client feedback and revisions with professionalism is paramount during the Concept and Design phase. We understand that the journey to approval may involve revisions and refinements. Therefore, we present designs in phases, starting with concepts. This approach allows for constructive discussions and ensures that the final design aligns perfectly with the client’s vision.
Stay tuned for the next step, as we explore Step 3: Production and Print. We’re thrilled to continue sharing insights into our process and the process behind large format printing!
KGK Genix offers a comprehensive solution, seamlessly managing the entire process from in-house concept designing to production and installation, ensuring top-notch graphics. Get company updates and view past projects on our LinkedIn.
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Get in contact here or call us on 01920 461244.