Sustainability in retail is more than under the spotlight. Shoppers are savvy when it comes down to what a product is made of, how its packaged and even how it is displayed in store. We’ve seen it already with refill stations popping up in local high-streets, biodegradable shopping bags and less packaging used on products.
If you’re part of the marketing department for brand or retailer, you’re sure to be feeling the pressure and looking for ways to be more sustainable. Less is certainly not more… point of sale and in-store display ultimately drives customers into making a purchase.
Luckily there is a huge variety of environmentally friendly display alternatives that are perfect for creating high impact retail graphics and in-store displays.
In this article, we explore the options and delve into the sustainable alternatives for retail graphics and displays.
Retail store windows present the perfect blank canvas to announce new product launches, special offers and more!
Self-Adhesive vinyl still has a little way to go to tick all the eco-friendly boxes, but the good news is there are sustainable alternatives available that are way more sustainable that those that aren’t.
We offer an optically clear self-adhesive vinyl that is perfect for glass application that is made from recycled plastic bottles. This material offers fantastic optical clarity and is resistant to UV and high temperatures, so you don’t need to worry about it warping in the heat. It’s also easy to remove and won’t damage the glass surface underneath.
If you’re looking for something that isn’t transparent, then we have a PVC-free self-adhesive vinyl that is opaque. The sticky stuff is water based and it contains absolutely no harmful chemicals. It’s perfect for short-medium term use and is suitable for interior and outdoor applications! You can even apply it to slightly curved surfaces.
Tension fabric graphics are a great point of sale display solution for in-store retail graphics and displays, the key to making them sustainable is by producing your graphics on an environmentally friendly material and using sustainable welt-edging.
By installing aluminium frames (that are 100% recyclable) into your retail store, sustainable fabric graphics can simply be inserted into the frame and can be changed as many times as you need to, for example with every change of retail campaign. Sustainable fabrics that are removed from the frame can also be recycled.
Another huge bonus about fabric graphics is your new replaceable graphics can be mailed/couriered in small packages or parcels, so you won’t have hefty logistic fees to get your new graphics to site. That’ll make your procurement department smile.
We use Marine Fabric to create printed fabric displays for retail graphics. This material is made from recycled plastic bottles and completely PVC-free. In fact, you won’t find any harmful materials or chemicals in our fabric graphics at all!
Like tension fabric graphics with a little extra punch. Backlit fabric graphics create lively, striking images that are not only eye-catching, but incredibly environmentally friendly too. These are a popular and trendy way to create impactful retail display graphics and because they are so adaptable in size and structure with the ability to change graphics by in-store staff, it’s clear why!
Our light boxes also use aluminium frames, the difference is there are LED lights encased in its structure that illuminate the back of the fabric.
We create light box fabric graphics using UV digitally printed inks and dye-sublimation. Both processes create stunning graphics that are ideal for retail displays as our quality printing technology enables high definition in print detail, perfect to show off everything from fine jewellery and catwalk fashion right through to a new range of trainers or tech!
Just like normal fabric graphics, we use a material that is produced using recycled plastic bottles. They are also completely recyclable too!
Printed digital wallpaper can create stunning, standout retail environments. Taking advantage of in-store wall space, large format printed graphics set the scene and present the perfect opportunity for high impact retail branding.
Our environmentally friendly wallpaper is made from recycled plastic bottles, making it an extremely sustainable alternative and environmentally friendly wallpaper alternative to traditionally used products.
Perfect for creating retail theatre and temporary retailtainment for short-term campaigns and promotions, our environmentally friendly flags and banners can be used internally or externally and can withstand the outdoor elements. Our sustainable retail flags and banners are ideal for creating signage and way-finding in garden centres, showrooms, DIY superstores, discount warehouses and even furniture showrooms.
This material is weaved, so although holds the printed display graphics well, is slightly transparent, making it the ideal option for outdoor branding.
Made from 100% recycled consumer polyester and is completely PVC-free. After use, it can be recycled in mixed plastics.
Floor graphics are a fantastic high-impact way of guiding customers on a path or to focus areas within a retail store environment. They can also be used to highlight temporary campaign areas and in more recent times for COVID distancing signage.
As an external application, floor graphics are often used for short-term retail events and promotions such as pop-up shops and retailtainment, or to guide customers into the store and straight to the product centred in the promotion.
We offer a floor graphic vinyl that can be used as an interior or exterior application for short-medium term retail campaigns. It uses water based adhesive and is completely PVC-free. We also offer a PVC-free laminate that will protect floor graphics from damage and scratches.
Our display boards are ideal for use inside as point of sale or inside or outside as signage and way-finding signage as they are UV resistant and won’t warp, fade, or discolour. This material is lightweight but extremely robust, its scratch proof and heat resistant.
As a sustainable PVC alternative, our display boards can also be laser cut safely and won’t give off any harmful gases when processed through print production and cutting. It’s also 100% recyclable in mixed plastics.
Magnetic graphics can be a great way to communicate in-store retail promotions such as price drops, discounts or even giveaways. These graphics are ideal for short-term use, but will also last the test of time in-store. Easily changeable and cost-effective to transport, magnetic graphics are a popular choice for retail displays.
Our magnetic graphics are digitally printed and are 100% PVC-free.
We’d love to help you with your next retail project. Get in touch with our team on hello@kgkgenix.com, we’d love to say hello back!