Retail Hoarding

Balenciaga retail hoarding

The brief

We were tasked with creating a uniquely large exterior presence for the French luxury fashion label, Balenciaga.

Looking for a construction site hoarding to be produced and installed into London’s Sloane Street quickly, the client wanted to screen off the interior refurbishments going on inside the store whilst keeping a brand presence in its busy retail location.

We were more than up for the challenge.

The work

The overall hoarding was sized at a whopping 20 metres in length, by 8.5 metres high and with some clever planning and prep-work offsite, was installed in just one day.

We primed the plywood base, applied a high-tac, matt laminated printed vinyl and completed any finetuning and finishing onsite.

The hoarding was installed by our experienced team of fitters by scissor-lift.

The result

The end result was rather spectacular. This clever activation that used a combination of size and bold, bright colours demands attention.

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