We were tasked with creating a uniquely large exterior presence for the French luxury fashion label, Balenciaga.
Looking for a construction site hoarding to be produced and installed into London’s Sloane Street quickly, the client wanted to screen off the interior refurbishments going on inside the store whilst keeping a brand presence in its busy retail location.
We were more than up for the challenge.
The overall hoarding was sized at a whopping 20 metres in length, by 8.5 metres high and with some clever planning and prep-work offsite, was installed in just one day.
We primed the plywood base, applied a high-tac, matt laminated printed vinyl and completed any finetuning and finishing onsite.
The hoarding was installed by our experienced team of fitters by scissor-lift.
The end result was rather spectacular. This clever activation that used a combination of size and bold, bright colours demands attention.