Belstaff’s 100 Year Window Rollout

Belstaff, a recognised British heritage brand specialising in luxury outerwear and accessories, is celebrating its centennial. With a rich history dating back to its launch in Stoke-on-Trent in 1924, Belstaff has dressed countless iconic figures, including aviators, adventurers, and celebrities.

As Belstaff embarked on commemorating its milestone, it wanted to engage customers through an impressive campaign. One of the key components of this celebration was the “Our First 100 Years” window rollout across multiple locations, including London, Manchester, Glasgow, New York City, Roermond (Holland), Portsmouth, Ashford, and Cheshire Oaks.

The Service

Belstaff entrusted us with the task of bringing their campaign to life. We offer comprehensive services, including material sourcing, project design adaptation, and project management. Given our longstanding partnership with Belstaff spanning over eight years, we were their natural choice for executing this campaign.

The Brief

Belstaff provided us with a detailed brief outlining their creative vision for the window rollout. They requested materials that would reflect the brand’s heritage and match the designer’s vision. The brief emphasised the importance of accurately sizing and positioning the elements to maximise visual impact.

Materials

To meet Belstaff’s vision, we utilised a combination of materials tailored to their specifications:

Transparent orange window film: This material provided a vibrant backdrop while allowing visibility into the store.
Vinyl-cut lettering: Precision-cut lettering was used to showcase key messages and brand elements.
Double-sided prints: We used high-quality double-sided prints to display campaign photos and evoke nostalgia among viewers.

Project Duration

This window rollout was designed to be a temporary installation, spanning a duration of eight weeks. This timeline allowed Belstaff to capture the attention of passersby while maintaining flexibility for future campaigns.

Through seamless project management, our team successfully brought Belstaff’s vision to life across multiple locations worldwide. As a trusted partner, we look forward to continuing our collaboration with Belstaff on future projects.