Organic period care brand, Here We Flo asked us to help them come up with their first ever creative window display, which would take pride of place at Whole Foods Market in High Street Kensington, London. The activation would form part of their wider ‘No More Period Dramas’ campaign and be complimented by other above-the-line marketing campaigns and a television advert.
The brand aimed to get their products on the radar of all Genzennials and those that buy for their teens, by using their unique, colourful, and powerful brand to create excitement around their product range and make their audience smile.
The window display needed to be as standout as possible, so that passers-by would be intrigued enough to stop, look, and learn about the product range and share on social media.
Going LARGE with their unique brand, we created a standout window display featuring a range of their products in GIANT form. The activation also included illuminated brand signage, printed floor graphics and window vinyl decals.
The biggest challenge was making sure everything looked as lifelike as possible, so our in-house designers worked closely with our print production team to ensure that the right materials were chosen to achieve the right look and feel.