Kier

Rebrand

The brief

Having worked with construction and infrastructure specialists Kier for a number of years, we were thrilled when they chose us to carry out their rebranding. The direction was that they wanted us to breathe new life into their communications and simplify their brand guidelines.

The outcome

As a key element of the new brand we created an extensive set of icons which could be used individually or together to form modern, clean illustrative designs. We also set the style for redesigned brochures, literature, stationery and digital elements. Brand guidelines were created to deal with all aspects of the new design system, including logo usage, colour palettes, typography and imagery.