Natural History Museum

The brief

For the third consecutive year, the Natural History Museum approached us to produce their festive retail displays upon the success of previous years.

This year, the brief challenged us to go bigger and better with the T-Rex area and expand the festive graphics across three stores within the museum.

The overall goal was to create a strong festive atmosphere throughout the museum, incorporating details such as vinyl-wrapped presents, printed garlands, stockings, and mini freestanding Christmas trees.

The work

We worked closely with the museum, providing creative design, production and installation.

We carried out multiple on-site consultations, as there were new elements in this year’s design, to address the expanded scope of the project.

The design process involved several adjustments to align with the museum’s evolving ideas and maintain a cohesive look that captured the festive feel.

For the production, we used a range of carefully selected materials:

• Blackback fabric – Used for the bold and vibrant backdrops.
• Vinyl – Mainly used for the shop doors, decorative arrowheads, and other elements.
• Foamex – Shaped into intricate cut-out dinosaurs and a large Christmas tree with flashing LED lights.
• Optically clear vinyl – Applied to the main store entrances, paired with realistic fake snow to create a magical first impression for visitors.
• Reboard – Small decorative elements like Christmas tress and dinosaurs.

The entire campaign had to be installed across three stores in time for a press launch the very next day! A team of twelve installers and one project manager worked hard to ensure a smooth handover, delivering the final result on time and to the highest standard.

The result

The integration of the museum’s iconic architecture and playful graphics made the campaign both unique and memorable.

Sam Barnes, Retail Commercial Manager at the museum, expressed his satisfaction with the outcome, saying –

“Thanks again to you and the team for the campaign, looking great.”

Take a look at our installation video to see behind the scenes here!

Got a project in mind?

No matter what it involves, get in touch with us today to see how KGK Genix can bring your ideas to life!