Nike kit Launch 2021/22

Chelsea Retail Stores & Stadium branding

The brief

In conjunction with Nike, we were tasked with redressing Chelsea Football Club’s Megastore, Match Day Store, and some areas of the stadium ready for the new 2021/22 Nike kit launch.

The new graphics were to promote another stage in Nike’s ‘Move to Zero’ journey towards a zero carbon and zero waste future, by promoting the new home and away kit as being made from 100% recycled plastic bottles, with the campaign headline ‘Plastic bottles never did London prouder’.

The work

We created artworked and produced retail graphics and stadium branding for the target areas defined in the brief from a portfolio of assets supplied by the Nike branding team including lightboxes, window graphics, exterior hoardings and building wraps.

The entire campaign was briefed, artworked, printed and installed within one week.

The result

The new campaign graphics demand attention both inside and outside of the retail stores, with the strong sustainability message completely unmissable.

The team at Nike were also thrilled with the result, they said ‘The kit launched well yesterday, and the club were very complimentary on the graphic executions! It looks great!’

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