Nike

You Can't Stop Sport

Nike - You Can't Stop Sport Light Boxes London

The brief

Nike asked us to help them implement their global ‘You can’t stop sport’ campaign in their Niketown flagship store in London. This was a unique campaign created to bring everyone together to unite as athletes through sport.

As a brand with strong environmental values, Nike have made a huge commitment to sustainability throughout the format and dressing of their stores using a number of back-lit and front-lit fabric frames which can be redressed for different campaigns. For each campaign, their head office supplies a style guide and gives a briefing session on how the store is to be laid out.

The work

For the ‘You can’t stop sport’ campaign, we dressed the brand space at the store entrance with high impact graphics to drive footfall, installed new fabric graphics into the window displays and changed each department fabric framed headers with new stretch graphics.

We also wrapped in-store pillars with vinyl and redressed their trainer wall to fit with the new campaign.

For this campaign we created over 346 square metres of fabric graphics, that once finished in store, will be returned to us for recycling into equestrian menage and training ground chippings to create a smooth and shock-resistant environment for horses.

The feedback

“We loved the impact created with this simple yet powerful design lead through graphic installation, KGK Genix throughout suggesting the best edits, crops & scale to help this creative reach its full potential and make the biggest impact whilst supporting & creating innovative solutions to make the design as sustainable as possible…not to mention complete agility around some tricky timelines and always managing our expectations and delivering above and beyond. As always a great partnership.” – Marketing Manager, Nike.

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