Working in conjunction with the client’s in-house creative team, our brief was to give the wayfinding within Selfridges a Christmas Rock and Roll theme. The brief was to bring their vision to life in an edgy and fun way.
Signage and counters were doused with a sense of glam-rock with plectrum-inspired graphics utilising a handwritten font style. Wayfinding signage was transformed into modified drum kits, fitted with stunning metallic and gold printed graphics. These hand finished drum kits were arranged around the store to guide customers to the Christmas shop on level four.
Creative Development / Print Production / Project Management / Installation