Selfridges aimed to transform its store into a captivating Christmas destination, creating a festive atmosphere from entrance to interior. The goal was to design and implement a cohesive theme that would not only elevate the customer experience but also guide shoppers to key areas such as the Christmas shop and toy section. The project required vibrant and engaging visuals that captured the spirit of the holidays while maintaining the store’s premium brand identity.
KGK Genix collaborated closely with Selfridges to bring their vision to life, leveraging our expertise in retail graphics and large-format print. The project incorporated several high-impact installations across the store, each designed to enhance the festive ambiance and create a seamless customer journey.
The project featured striking statement doors wrapped in holographic vinyl to captivate customers upon entry, supported by custom-matched door strips in holographic and burgundy tones for a cohesive look.
Escalator decals guided shoppers to key destinations, such as the Christmas shop and toy section, while A-frames and trolley decals encouraged engagement with barcodes linking to holiday events and the gift guide.
On the lower ground floor, printed floor vinyls formed a trail to the Christmas shop, and illuminated arches adorned with flashing stars drew attention to the holiday section.
The info desk became a standout feature, cladded in gold glitter fabric, with nearby columns wrapped in Foamex to resemble gift-wrapped walls.
To complete the festive experience, the car park was transformed with lightboxes, greeting customers from their arrival. By blending creative large-format printing with thoughtful design, KGK Genix elevated the shopping journey and brought Selfridges’ vision to life.
The Selfridges Christmas display was a festive success, creating an immersive atmosphere that enhanced their customers shopping experience. From entrance designs to engaging in-store navigation and decorative elements, KGK Genix delivered a cohesive and memorable retail transformation.
This project showcased our expertise in large-format print and creative retail graphics, driving customer engagement and reinforcing Selfridges’ brand during a crucial sales season.
The team working on the project at KGK Genix adds:
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