Smythson

The brief

Smythson asked us to help them bring their store windows to life by creating a stationery themed display that could be adapted for different seasonal events and promotions.

The work

The idea was to use their iconic blue brand colour to create a creative display using paper rolls that could be suspended and curled without tearing. Different colours could then be incorporated into the design for promotional events throughout the year, such as Valentine’s Day as shown in these store pictures.

We created store window displays for several UK stores and shipped a series of displays over the pond to New York.