Superdry approached us looking for a Christmas-themed window display for their flagship store in Regent Street, London. The display would serve as the store’s main showcase, occupying two of their storefront windows.
Our established and trusted collaboration with the brand enabled their retail team to supply only a simple brief, in the form of several Pinterest images of log cabins, warm festive interiors, snowy forests, and mountains.
We created a robust, bespoke metal frame that could be installed in sections for ease and speed onsite. The frames were measured and built to specific measurements to ensure the perfect fit for each window.
Each frame section was pre-wired for its lighting elements and dressed in first-layer artificial foliage that could then be finished and finessed in situ. We also added some hanging pendant string lights for an added WOW factor.
We created the plinths by painting MDF and wrapping them in rustic gold vinyl to fit with the overall theme, and we covered the floor with sustainable display snow that could be recycled after use.
The end result hit the nail on the head, achieving the exact snowy, warm and festive look and feel that the Superdry team were looking for.