Superdry approached us looking for a Christmas themed window display for their flagship store in Regent Street, London. This would be the main showcase for the store with the display being implemented into two of their storefront windows.
Our established and trusted collaboration with the brand enabled their retail team to supply only a simple brief, in the form of a number of Pinterest images of log cabins, warm festive interiors, snowy forests and mountains.
We created a robust, bespoke metal frame that could be installed in sections for ease and speed onsite. The frames were measured and built to specific measurements to ensure the perfect fit for each window.
Each frame section was pre-wired for its lighting elements and dressed in first-layer artificial foliage that could then be finished and finessed when in-situ. We also added some hanging pendant string lights for added WOW factor.
We created the plinths by painting MDF and wrapping them in rustic gold vinyl to fit with the overall theme and covered the floor with sustainable display snow that could be recycled after use.
The end result hit the nail on the head, achieving the exact snowy, warm and festive look and feel that the Superdry team were looking for.