In April 2022, we exhibited at the VM & Display Show in London, an exhibition targeted at the retail industry. With lots of retail marketers visiting the show each year, we decided to feed into a hot industry topic and give our exhibition stand design an ‘eco’ focus to promote our exclusive range of sustainable alternatives to traditional display products.
With such an important ‘green’ message, we were committed to designing an exhibition stand using materials that could be reused, repurposed, or ultimately recycled. We wanted the stand to be 100% sustainable, including offsetting the carbon footprint of the transportation used to get our stand to site, the electricity for lighting and the energy needed for the on-stand plasma screen.
We picked brown and green colours to stimulate the perception of an environment message so that show visitors would get a good idea of what we were there for on approach to our stand, then added our brand colours to tie it in with our business. We opted for textures and backdrop imagery to continue the environmental theme, whilst using rustic, chunky honeycomb cardboard for 3D elements and stand furniture.
One of the biggest conversation pieces of the stand was the podium table and stalls made from chunky honeycomb cardboard. The rustic-look of the cardboard material complimented the overall stand message, whilst also providing a handy place for exhibition visitors to rest and chat. Furniture made from this material is not only eye-catching and super-strong, but also completely brandable (we can print on it) and recyclable too!
To encourage conversations around our exclusive ECO range, we ran a campaign on stand to plant a tree in the name of the stand visitor if we met with them following the exhibition.
We also wanted to give a gift, or an environmental momento to everyone who came to visit the stand, so we researched and developed a goody bag that inside had a range of sustainable promotional products.
Would you like to talk more about how to create an eco-friendly exhibition stand? We’d love to help! Contact the team now on hello@kgkgenix.com or 01920 461244.