Over 70% of purchasing decisions are made in-store at the point of sale, according to POPAI. We want to encourage you to take advantage of this statistic and influence your customers even further, by using effective point-of-sale displays. When well-designed, the best point-of-sale displays can encourage impulse buying and massively boost sales.
Point-of-sale (POS) displays are promotional materials or fixtures strategically placed near the checkout area of retail stores to attract customers’ attention and encourage additional purchases. These displays can include items such as product stands, hanging signs, posters and countertop displays.
They increase impulse purchases, promote new products, or offers, enhance brand visibility, maximise space utilisation, encourage cross-selling and up-selling, create a memorable shopping experience and facilitate seasonal promotions.
This sales promotion is aimed to steer the attention of customers towards specific or discounted products. With an on-brand design and strategic location, POS selling can make a significant difference in how much your customers spend per visit. Our advice would be ‘GO BIG’ – There are multiple opportunities to maximise your display.
We provide many POS solutions, and listed below are just a few we specialise in:
Before designing your point-of-sale display, it is important to understand your consumer’s behaviours and decision-making. We want to figure out what influences their buying and how we can tailor the displays to encourage any sales.
The design element may be the final stage of the process, but it is certainly important.
Some things to consider:
Product placement can impact the increase in sales. For example, placing high-demand items along the natural path of customer flow can increase the likelihood of them being noticed and purchased. Items placed near checkout or in queue lines are often impulse purchases. These are typically lower-priced items or last-minute additions that customers may not have initially intended to buy.
Incorporating seasonal or promotional themes can boost effectiveness. Rotating displays to reflect seasonal trends, holidays, or promotions can keep the store up to date and encourage repeat visits. Seasonal displays capitalise on specific consumer needs throughout the year and create a sense of visual interest.
It can be very beneficial to use data-driven marketing in point-of-sale (POS) displays. In addition to influencing purchases, these offer insights into the interests and behaviour of their audience. By placing bespoke point-of-sale displays in high-traffic areas, knowing your target audience, and leveraging emerging trends, your company can fully utilise the potential of point-of-sale displays.
Take a look at some more past project examples
Cardboard and paper are the most practical options for businesses with a limited budget and are fully recyclable.
We offer a fully comprehensive service, which can include project management, design, print and installation.
To fully understand the process, from start to finish, read our article: Graphics Installation & Production – The 5 steps.
Effective point-of-sale displays are a powerful tool for influencing purchasing decisions. With an eye-catching design that has the target audience in mind and placing the displays near checkout areas, your business will see results.
Understanding the importance of POS displays in promoting new products and enhancing brand visibility is essential. If you have a seasonal promotion coming up, or you just want to increase sales on a certain product, contact us here today!