NTL Mad Brilliance Campaign

We worked in conjunction with Hotel Creative for the NTL Mad Brilliance campaign to launch Nike’s new boot for the Champions League Final. This project was a way of introducing the Mercurial Superfly 9 Elite boot to Nike’s audience and highlighting the vibrant colour throughout their infamous London store. One of the key highlights of the campaign was the involvement of legendary footballer Ronaldinho, adding an extra layer of excitement to the launch. Let’s have a look at how this campaign unfolded.

The work

For the NTL Mad Brilliance campaign, Hotel Creative designed the creative elements of the campaign, whilst KGK Genix took care of all the printing elements. We were briefed to ensure the colour of the boot became a standout feature of the campaign. Both teams worked towards an aligned vision, combining their creativity and our printing expertise.

It turned out to be a very successful campaign, making it a hit on social media, in turn bringing light to the newly launched product. The campaign’s clever use of pink gradients distinguished the boot in a saturated market. One of the biggest challenges was making sure the pink colour remained vibrant and consistent across various promotional materials and surfaces, from metallic finishes to flooring. Achieving colour uniformity required some careful consideration and planning, given the range of surfaces and printing methods involved. It necessitated testing and a particular approach to colour matching.

The result

The team was tasked with a complex objective: to achieve a seamless transition of vibrant pink hues on reflective materials, a scenario with the potential for the colour to either underwhelm or become distorted. By utilising our leading machinery and implementing a trial-and-error approach, the effect was achieved. Installation was completed over two evenings by 12 installers and the result ticked every box of the client’s brief.

Reach out to us today if you are thinking of creating a campaign. We can take care of your project from start to finish, including design, print and installation!