Belstaff wanted a unique pop-up shop experience to establish its brand presence. Our team at KGK Genix were tasked with creating an impactful pop-up display at Bluewater Shopping Centre. Drawing on previous designs, Belstaff’s vision centred on a century-old map of Stoke, to echo the brand’s heritage while adapting to the new space.
We began by resizing and adapting map graphics for the store’s display niches and main entrance wall, ensuring every element aligned with Belstaff’s aesthetic.
The entrance wall behind the glass façade featured backlit fabric for added dimension and visibility, while the niches incorporated 5mm white acrylic, creating a durable, clean finish.
The finished pop-up store perfectly captured Belstaff’s aesthetic, bringing its iconic brand to the forefront of Bluewater’s retail scene. The textures and historical touches created a memorable in-store experience, grabbing the attention of shoppers as soon as they walked by.
Got something similar in mind? Get in contact – enquiries@kgkgenix.com
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