Dune

AW24 Season Campaign

The brief

Dune asked us to design an autumn/winter campaign for all their UK stores and outlets in these iconic cherry and bronze colours.

The brief was to match product samples for colour and texture, then supply risers and table wraps!

The work

The glossy finishes and chrome accents gave the stores a premium look and feel, down to every last detail, whilst also creating a visual promotion for the campaign from the high street. We ensured there was a cohesive colour scheme throughout.

Using high gloss laminate on night cherry, we produced 1552 risers to accentuate certain products around each store. We mounted them to Foamex, then cut and assembled them to create six-sided risers!

For all the bronze accents, including the logo at the front and back of the store, we printed onto brushed gold vinyl for a bronze effect.

We took care of the design, sampling, prototyping and installation of this project. We ensured the client was happy throughout the whole process and started by creating visual decks and supplying printed samples for approval.

The result

The result of this seasonal campaign was definitely a showstopper, grabbing the attention of shoppers as soon as they walked by.

Just look at the before and after!

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