The brief was to create a fan zone environment, with a crowd-like atmosphere, leveraging Nike’s vibrant shirt graphics and slogans. The requirement was to create an atmosphere of action and powerful sports wear imagery in celebration of women’s sport.
Women’s football was brought to life at NikeTown London with the store being adorned with over 600 nation inspired flags and banners showing powerful athlete imagery. Energy was created throughout the ground floor and up into the floors above with impactful hanging printed flags.
Printed and hand finished flags in various sizes
Won Best Use of In-store Graphics Award at the 2019 VM & Display Awards