Rainbow High at IceTank

The brief

Carousel PR enlisted KGK Genix to transform IceTank’s blank canvas into a powerfully bright colourful, and brand-centric space. The event required multiple interactive stations, both inside and out, to captivate influencers and reflect the bold, playful energy of Rainbow High. The project demanded an impactful, sustainable, and meticulously managed solution, all while adhering to a tight installation and de-rigging schedule.

The work

Design & Creative

From the outset, KGK Genix worked closely with Carousel PR to understand their goals and vision. Supplied with brand guidelines and assets, our team crafted a layout that maximized engagement and flow, ensuring every element amplified Rainbow High’s vibrant identity. The freedom provided by Carousel PR allowed our creative team to innovate, tailoring the design to the event space.

Production

A mix of materials and techniques were used to bring the space to life:

• Reboard cut-outs: Durable, sustainable, and perfect for life-size Rainbow High characters.
• Suspended signage: Elegant hanging signs adorned with gold vinyl decals for a premium touch.
• Vinyl graphics & rigid boards: To create bold, eye-catching visuals throughout the venue.

Sustainability was a priority, with 90% of materials chosen for their recyclability. Free-standing elements were retained for future use at other events.

Project Management

Our project management team coordinated seamlessly with Carousel PR, IceTank, and third-party suppliers. By staying behind the scenes, we ensured Carousel PR had full control while we delivered on time and aligned with their schedule.

Installation & De-rigging

Leveraging our extensive knowledge of the venue, our experienced team transformed the space in a single afternoon. The de-rig was equally efficient, with all materials dismantled and reusable elements preserved for future events.

The result

The Rainbow High event was a resounding success. The vibrant branding and seamless execution exceeded expectations, wowing the client and influencers alike.

Sustainability Impact: 90% recyclable materials, with key elements retained for reuse.
Client Referral: This project was commissioned based on an industry recommendation, highlighting KGK Genix’s reputation for quality and reliability.

Chloe from Carousel PR shared her feedback:

“Just wanted to drop you a note to say a massive thank you for all your help on this event! The branding was even more than we imagined, and the client was over the moon with how everything looked. Thanks for being great to work with too!”

Take a look at more of our creative projects here!

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